

🥩 Fuel your grind with clean, crave-worthy beef protein perfection!
Equip Foods Prime Protein Powder delivers 21g+ of complete, bioavailable protein per serving from grass-fed beef isolate, supporting keto, paleo, and carnivore diets. Free from common allergens and artificial additives, it includes collagen and essential micronutrients to enhance muscle recovery and tissue repair. Available in 8 naturally sweetened flavors, this 30-serving powder offers a clean, nutrient-dense alternative to traditional protein supplements, backed by third-party testing and a satisfaction guarantee.



















| ASIN | B013MRPPL6 |
| Age Range Description | Adult |
| Allergen Information | Dairy Free, Gluten Free, Lactose Free |
| Best Sellers Rank | #952 in Health & Household ( See Top 100 in Health & Household ) #3 in Sports Nutrition Protein Powder Blends |
| Brand | Equip |
| Brand Name | Equip |
| Customer Reviews | 4.2 out of 5 stars 5,008 Reviews |
| Diet Type | Paleo |
| Flavor | Chocolate |
| Item Dimensions | 8 x 2 x 11 inches |
| Item Nype Name | Powder |
| Item Weight | 1.7 Pounds |
| Manufacturer | pureWOD |
| Material Type Free | No Artificial Colors, No Artificial Flavors, No Artificial Sweeteners, Soy Free |
| Number of Items | 1 |
| Package Type Name | Pouch |
| Protein Source | Beef |
| Recommended Uses For Product | Post-Workout |
| Servings per Container | 30 |
| Total Servings Per Container | 30 |
| UPC | 850020087044 |
| Unit Count | 27.2 Ounce |
L**A
Great for Smoothies!! Love the CHOCOLATE 🤩
⭐⭐⭐⭐⭐ Best Grass-Fed Protein I’ve Tried! I’ve tried several flavors, and chocolate is my favorite. I’ve also tried peanut butter, which I liked too, but chocolate really stands out. I love that this is 100% grass-fed beef protein — clean, simple ingredients (just cocoa powder and a touch of Stevia) with nothing unnecessary added. The protein doesn’t mix well in a shaker, so I always blend it into smoothies or shakes — that’s the best way to enjoy it. It tastes great and really makes me feel good. I can notice a difference in my energy and overall well-being. Such a high-quality company and product — some of the best protein powder I’ve had. Highly recommend!!
J**M
Flip My Life Flip 7 Vs Equip Prime Protein powders.
I’ve tried the Flip 7 Chocolate and the Equip Chocolate, Strawberry, and Mint Chocolate as well as collagen powders (Equip in chocolate). I consumed them in tandem (one for breakfast, and the other for PM snack) in June, July and August, and eventually alternated between the two for one-month periods (consuming the same product for breakfast and then PM snack), in September, October to now, mid November. I have never added ice, fruit, or any other ingredients to these powders. I want a quick breakfast drink/meal replacement, and I want to judge them in their simplest form with milk or water. I ordered Equip from the website and Amazon. I order Flip 7 from the website. Here's my opinion: The Pros of consuming Flip 7 for me are these: the mixability. Hands down, much easier to mix than Equip, which tends to (in the chocolate and strawberry I’ve tried) coagulate into a pudding if mixing with a spoon. Flip 7 mixes well enough with a spoon if one doesn’t want to invest in a mixer of some sort. I was pleased that the Flip 7 chocolate tasted good enough in water for me that it became my preference. I felt satiated for many hours. If you don't desire to consume animal protein, this may be the shake for you. Pea protein I’ve tried in the past tended to give me gurgle-gut and problems later. Flip7 never did give me those problems. I was pleased that, once my digestive tract quickly adjusted to Flip 7, it came out nicely at the end of the journey. The largest Flip 7 Con is the cost in comparison to the Equip for a one-month supply, drinking one glass a day. One must buy two bags to make it through the month. The website suggests having two shakes a day if looking to replace two meals, OUCH! @ 4 bags per month. If you can afford it, go for it. A con is that I often experienced about 30 minutes of either an upset stomach, similar to what one can experience with an iron supplement, or a half hour of hunger, similar to what one might experience during a sugar crash, which is tempts one to grab something sugary. I had to learn to power through until the feeling passed. One big Con for me is that the valid discount codes I received via email, which made the purchase very economical, typically didn’t work when ordering from the website. I wrote to CS about it and never heard back. ********************************************** The Pros of Equip Protein: the sourcing. Beef protein makes more sense for me and was smooth passing. I like the simplicity of the ingredients.. More economical compared to Flip 7. The flavor of the chocolate and the strawberry is good. A BIG pro is the flavor of the chocolate mint, and I found it easier to mix than the other two flavors I’ve tried. Compared to Flip 7, Equip is more economical if one wants to have two shakes per day. An Equip Con is the coagulation that occurs when you hand-stir your shake. It becomes a pudding (less so in chocolate mint). I don’t want to purchase a mixer, as it would give me one more thing to clean in the morning. I like Equip well enough to accept having some chocolate pudding at breakfast with my milk. My preference is to mix it with milk. *************************************** Now, to the collagen: Flip 7 collagen is good. It reminds me of Tang. It might be easier to travel with over the Equip. Equip collagen (chocolate) is also good and mixes well enough with a spoon. I would order collagen from either company.
A**Y
Best protein shake ever!
I have tried most of the flavors of this protein shake. They are all delicious! I love that they're made with clean ingredients and no sugars or artificial sweeteners and it is made with beef protein not whey protein so it doesn't have the terrible whey protein aftertaste. My favorites have been strawberry and chocolate mint flavor so far. It is by far the best protein shake I have ever had. I actually look forward to drinking my protein shakes now rather than trying to choke them down.
J**S
Excellent quality, but does not mix completely
The product quality is excellent, with clean ingredients and a very good nutritional profile. The taste is pleasant and it feels light on digestion, which is a big plus compared to many protein powders. However, when preparing shakes, it does not mix completely and tends to leave small clumps, even when using a shaker bottle. Using a blender helps, but it would be better if it dissolved more easily. Overall, it is a great product, but the mixing issue prevents it from being perfect.
T**W
Major winner for me! I'm very picky...
Incredible protein powder! I am very picky with protein powders, generally sticking to the ones made with clean and simple I ingredients like chia seeds, pumpkin seeds, and pea protein. I found this one on AI actually, after a recommendation based on all my health challenges. I was skeptical due to a strong beef sensitivity I have from severe endometriosis, but after having taken a few scoops, I can gladly report I have no reaction. This is a huge deal and a big win for me! There is no taste and it mixes well into my coffee with a few clumps that occur, as the package describes would happen. It is creamy and truly tasteless. I highly recommend!
S**O
Great protein powder
I ordered the unflavored pack so I can enjoy adding my own delicious recipes. It’s so good, so tasty, it need little care while mixing but if you know how to do it it will be easy even if I have little clumps it’s easy to get rid of it by the frother , I tried it with different shakes, with hot cocoa drink, with berries, and with baked cookies . All the time I was happy with the texture and the flavor. My stomach never bothered, the quality is great, it’s my first experience with protein shakes but I think the size is good for the price. It’s thirty servings about two dollars the serve which is convenient compared to the prices nowadays. I already ordered my second pack.
K**R
Very pleasing taste - will be ordering again.
Some reviewers mention this powder doesnt mix well for them. I can imagine that would be a problem if you’re trying to mix with a shaker, stirring or using a low power blender. Using a high-power blender, I notice very tiny globules remain; but, to me, it is not a significant problem and doesnt affect my taste or enjoyment. Products with simple and pure ingredients like this protein powder are rare — and I like it that way. The unflavored powder works best for me so I can choose what flavorings to add. I was relieved to see the expiration date was well into 2027, which means I can order several packs at a time and not think about running out anytime soon.
C**O
very gelatin-like, the simple flavors are best. better as a smoothie ingredient than it is alone.
Not for me. The "cinnamon roll" has more of a fake maple taste than a cinnamon one, and I realize I don't like the sweetener monkfruit. We have the vanilla version too, which is better as it doesn't have monkfruit in it. Because this is made from collagen, it is better to mix it with milk or put it in a smoothie than it is to just blend in a shaker with water. The texture when just mixed with water is like unset jello, and the color isn't particularly appetizing. It has a gelatin flavor which isn't as noticeable when blended with a banana and some almond milk etc. I do prefer it to the really artificial tasting powders but I will only use it as a smoothie ingredient, not on its own. The good thing about it is that there is nothing weird in the ingredients- clean and natural, very minimal ingredient list.
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